TLife is an organic herbal tea shop that delivered hot tea to your doorstep.
Background story:
Dating back to Ancient Egypt and Ancient China, herbal tea has been used for hundreds of years for its health benefits and great taste.
The founders of TLife are two young women from Egypt and China, Amy Hassan and Lisa Zhan. They both love the beautiful mood and culture of the tea-tasting process, then they hit it off in the first meet. Five years later, they opened a take-out herbal tea shop in Boulder City that could deliver hot tea to your house. People can enjoy the life that tea brings.
Logo Design Steps:
Moodboard:
I want the main color of this brand to be soft, which gives people a very relaxing feeling. So I chose sage green to represent my brand color and the secondary color I chose is tea brown.
Logo Design:
Since I am doing a logo for a tea shop, so I do take the word "tea" into my logo. Then I found that the pronunciation of "Tea" and "T" is the same, so my "T" represents the word tea in my logo.
The purpose of TLife is to enjoy the life that tea brings.
Business Card Design:
On the initial paper draft, I have four different designs. Then I derived ten different business card layouts. Finally, I choose one of them and a mockup.
Mockups:
When I finish my logo, I start to collaborate my logo with other items. Such as mugs, stickers, commercial van, t-shirts, etc.
Application
View Prototype
Our app is a tea delivery app for consumers to select, schedule, and sit back with same-day delivery or pickup.
Landing Pages both for web and mobile
